Facelifts: Fresh Looks, Low Costs

The automotive facelift is a strategy used by many automakers. While the traditional life cycle lasts for about 6-8 years, the facelift keeps the car looking up to date until the next major redesign. Since the facelift is not a major overhaul, it is only a fraction of the cost of introducing a brand new model. Additionally, it also gives some existing customers an incentive to trade in their pre-facelift model for the latest version. 


Not surprisingly, facelifts vary between manufacturers and even models. There are a few popular things to update though. Most commonly are front and rear aprons. As this is purely cosmetic, it costs very little to change these trim pieces. Also popular are headlight and tailight revisions. Today, many automakers are adding LED accent lighting to give the more modern look. Engine upgrades are also not uncommon. If an automaker has a new engine ready, the facelift is the perfect opportunity to replace the old one and use the new one as a strong selling point. Most engines are used in multiple models, therefore keeping cost down. In some cases, an existing engine is just enhanced, providing small gains in power and fuel economy while also keeping development costs down. Likewise, transmissions with more gears or new calibration are also deployed for similar reasons as new engines. When there are multiple changes automakers like to use the term "all new". However, any facelifted car is not that, but rather just an enhancement.